inclusivefitness.org Accessible Fitness & Active Living

Statistics

Fitness Club Membership Statistics: U.S. and Global Markets

Key fitness club membership statistics on U.S. usage, international markets, penetration, engagement, demographics, services, and historical dues.

November 12, 2026 9 min read inclusivefitness.org Editorial Team

Contents

Fitness club membership statistics: U.S. members, users, and visits

In 2025, U.S. fitness facilities had more than 81 million members. Counting people who used facilities without holding a recurring membership—through day passes, guest privileges, and flexible options—total users exceeded 100 million. Members and nonmembers together logged an estimated 7 billion facility visits during the year. These are three different measures: membership counts recurring relationships, total users include additional access routes, and visits count facility use over time. They should not be treated as interchangeable. Source: HFA, The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research

The average U.S. member visited a facility on 81 days in 2025, compared with 109 days in 2019. That measure describes the average number of days with a facility visit, not the total number of visits. Separately, 4.6% of members held a membership but made no facility visit during 2025. Together, these measures show why membership totals alone cannot describe engagement: a person can count as a member while visiting at different frequencies, or not at all during the measured year. Source: HFA, The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research

U.S. measureReported valuePeriod and population
Facility membersMore than 81 million2025
Members and nonmember usersMore than 100 million2025
Facility visitsEstimated 7 billion2025; members and nonmembers
Average days with a facility visit81 days2025; members
Average days with a facility visit109 days2019; members
Members with no visits4.6%2025

Source for table: HFA, The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research

Fitness club membership statistics by country and market

Published membership totals vary widely across the markets covered here. In 2025, reported counts ranged from approximately 1.1 million in New Zealand to an estimated 50 million in China. Other figures include 5.2 million in Canada, approximately 6.2 million in Australia, 12.2 million in the United Kingdom, 13.65 million in India, and 75.5 million across Europe. Brazil’s 14.7 million figure is dated as of July 2026, so it does not share the 2025 reference period of the other entries. Sources: HFA, 2026 Global Report country profiles for New Zealand, Canada, China, Australia, India, United Kingdom, United States; EuropeActive and Deloitte, European Health & Fitness Market Report 2026](https://www.deloitte.com/content/dam/assets-zone2/de/de/docs/industries/consumer/2026/Auszug-European_Health_and_Fitness_Market_Report_2026.pdf); HFA, Brazil profile

MarketMembersReference period
Europe75.5 million2025
ChinaEstimated 50 million2025
Brazil14.7 millionAs of July 2026
IndiaEstimated 13.65 million2025
United Kingdom12.2 million2025
AustraliaApproximately 6.2 million2025
Canada5.2 million2025
New ZealandApproximately 1.1 million2025

Sources for table: EuropeActive and Deloitte, European Health & Fitness Market Report 2026; HFA, 2026 Global Report profiles for China, Brazil, India, United Kingdom, Australia, Canada, and New Zealand

These figures provide snapshots, not a standardized ranking. HFA’s global report defines a member as an individual paying recurring membership fees for facility access. Its country reporting focuses primarily on commercial fitness, but some datasets include public, nonprofit, hotel, or other facilities. HFA cautions that national data are not fully standardized and should not simply be added into a global total. The European report uses its own market coverage and adjusted comparison series. Source: HFA, About This Report – 2026 HFA Global Report; EuropeActive and Deloitte, European Health & Fitness Market Report 2026](https://www.deloitte.com/content/dam/assets-zone2/de/de/docs/industries/consumer/2026/Auszug-European_Health_and_Fitness_Market_Report_2026.pdf)

Fitness club membership statistics: Penetration and access

Penetration expresses membership relative to a population denominator, so the age range and population definition matter. In the United States, 81 million people aged 6 and older held a membership in 2025, equivalent to 26.1% penetration. A separate U.S. consumer penetration measure was 33.5% when people using facilities without recurring memberships were included. The second percentage describes access by users as well as members; it is not the membership rate. [Sources: HFA, United States profile; HFA, The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research](https://www.healthandfitnessbusiness.org/may2026/research-hfa-survey)

The United Kingdom reported 18% membership penetration among people over age 16 in 2025. The series was 14.6% in 2022, 16.0% in 2023, 16.9% in 2024, and 18.0% in 2025. Canada’s rate was roughly 16% of adults aged 18 and older in 2025. New Zealand reported roughly 26.5% of adults aged 18 and older. These age-specific denominators differ from measures that use the total population. Sources: ukactive, UK Health and Fitness Market Report 2026; HFA, Canada profile, New Zealand profile

Other reported national measures include 23% of Australia’s total population in 2025, 0.9% of India’s population in the 2025 estimate, and 7% for Brazil in 2026 data. China’s profile states 3.6% of the national population in its narrative. The extracted key-data panel displays 36%, conflicting with that explicit narrative figure; the narrative value is used here, and the panel conflict means the figure merits care when comparing or reusing it. [Sources: HFA, Australia profile, India profile, Brazil profile, China profile

Market and denominatorPenetrationPeriod
United States, age 6+ membership26.1%2025
United States, consumers including nonmembers33.5%2025
United Kingdom, over age 1618%2025
Canada, adults age 18+Roughly 16%2025
China, national population3.6%2025
Australia, total population23%2025
New Zealand, adults age 18+Roughly 26.5%2025
India, national population0.9%2025 estimate
Brazil, population measure reported by HFA7%2026 data

Sources for table: HFA, The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research; HFA, 2026 Global Report profiles for United States, Canada, China, Australia, New Zealand, India, and Brazil; ukactive, UK Health and Fitness Market Report 2026](https://ukactive.com/news/uk-health-and-fitness-market-report-2026-reveals-visits-to-health-and-fitness-clubs-up-10-and-18-of-the-population-now-members/)

Fitness club membership statistics: Growth, churn, and engagement

U.S. fitness facility membership increased 5.2% from 2024 to 2025. Europe’s fitness club membership increased 5.8% in 2025 against adjusted 2024 key performance indicators; the report notes that its prior-year comparisons use adjusted figures because of restatements. The United Kingdom’s membership count rose 6.6% to 12.2 million in 2025. These growth figures describe different market scopes and reporting methods, so they should be read within their respective series. [Sources: HFA, United States profile; EuropeActive and Deloitte, European Health & Fitness Market Report 2026](https://www.deloitte.com/content/dam/assets-zone2/de/de/docs/industries/consumer/2026/Auszug-European_Health_and_Fitness_Market_Report_2026.pdf); HFA, United Kingdom profile

U.S. industry-wide membership churn was 7.1% in 2025, down from 10.2% in 2024. HFA described the 2025 rate as the lowest in a decade. This is a churn measure, distinct from membership growth: it reports the share of membership ending under the industry measure, while the year-over-year growth statistic describes the change in membership. The separate finding that 4.6% of members did not visit during 2025 also measures a different behavior and should not be interpreted as churn. Source: HFA, The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research

Growth was not uniform across U.S. age and income segments. Adults aged 65 and older had 8.6% year-over-year membership growth in 2025. The household-income segment of $150,000 and above grew 10.5%, the fastest growth among the reported income groups. Those figures concern changes within segments; they do not state the absolute number of members in each group. Source: HFA, The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research

Fitness club membership statistics: Member demographics and services

Among U.S. age groups, adults aged 18–24 had the highest facility membership penetration in 2025, at 35.5%. This is a penetration rate for that age group, not its share of all members. The distinction helps keep demographic comparisons clear: a group can have high participation relative to its own population without constituting the largest portion of total membership. Source: HFA, The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research

Reported service participation also gives a view of what members use. In 2025, 26.2% of U.S. facility members participated in personal training and 34.7% participated in small-group training. These measures use facility members as the population. The dataset does not specify whether participants used multiple services, so the percentages should not be added together as if they represented mutually exclusive groups. Source: HFA, The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research

Pickleball was played by 7.6 million U.S. fitness facility members in 2025; 64.8% of those members played weekly. The population is specifically facility members who played pickleball, not all U.S. pickleball players. This is an activity participation measure connected to members, rather than a count of memberships or facilities. Source: HFA, The US Fitness Industry Enters a New Stage of Maturation, According to New HFA Research

Operator-level counts add another view, but each organization’s reported membership is specific to its portfolio. For 2025, Planet Fitness had 20.8 million members, Purpose Brands served 6.2 million members, and Basic-Fit had 5.8 million members. Smart Fit reported 5.21 million; Crunch Holdings had 3.8 million; PureGym had 2.3 million; and RIZAP Group had 1.2 million. Life Time served approximately 1.6 million individual members. Source: HFA, Market Segments & Leading Players – 2026 HFA Global Report

The same operator material reports growth rates for several companies: Basic-Fit’s member count grew 36.5% in 2025, Crunch Holdings reported 23.1% growth, and reported growth was 66.7% for EōS Fitness, 63% for LifeFit Group, and 139.7% for Benefit Systems Group. These are company-level reported growth figures, not directly comparable national market growth rates. HFA’s rankings also list DANFIT with 1.5 million members and HILEFIT with 17 million members in 2025. Source: HFA, Market Segments & Leading Players – 2026 HFA Global Report

Fitness club membership costs and affordability

Historical U.S. dues data provide a price context, but they do not represent current prices. Average monthly fitness facility dues rose 9% in 2023 to $65 per month. In that same year, almost 67% of U.S. facility members paid average dues below $50 per month. The average and the member share describe different aspects of the distribution; the dataset does not provide a full price breakdown. Source: HFA, U.S. Fitness Facility Memberships Reach the Highest Level Ever as Dues Rise

At the higher monthly price point, facilities charging $100 or more per month increased membership 7.9% from 2022 to 2023. That is membership growth at facilities in the stated price category, not the percentage of members paying that amount. Together, these historical figures show that reported membership growth occurred across facilities with different dues levels, while leaving unanswered how costs compare with household budgets or what members receive at each price. Source: HFA, U.S. Fitness Facility Memberships Reach the Highest Level Ever as Dues Rise

Sources

Written by

inclusivefitness.org Editorial Team

Editorial team

Independent editorial coverage of accessible fitness & active living.

More to Explore

Statistics November 12, 2026

Adult Muscle Strengthening Activity Statistics

Healthy People 2030 reports that 32.9% of U.S. adults met its leisure-time muscle-strengthening measure in 2024. Estimates also vary across age, sex, race and ethnicity, education, income, insurance, disability, veteran status, sexual orientation, and marital status.

7 min read Read article